Profound Commerce
Profound Commerce is a brand holding company that buys, operates and grows leading direct-to-consumer brands with a major presence on Amazon and other online channels. The company implements leading product development, marketing and operational practices to help its portfolio companies' profitably grow. IBC's project will entail conducting market research on emerging online brands and developing market entry strategies to Amazon’s virtual marketplace. Additionally, IBC will assist Profound Commerce in better understanding consumer purchasing intent, competing with existing organizations in secondary markets, and exploring the possibility of international expansion